Privacy Policy

LaneCortex LLC ("we," "our," or "us"), operating under the brand Clima, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Data Minimization Statement: We adhere to the principle of data minimization. We collect only the minimum amount of personal information necessary to provide our services and connect you with service providers. We do not use your information for purposes other than those outlined in this policy.

1. Notice at Collection

California Residents: We collect the following categories of personal information from you: Identifiers (name, email, phone, address), Commercial Information (property or project details, preferences, project timeline), and Internet Activity (browsing behavior, form interactions). We use this information to provide quotes, estimates, or services, connect you with partners, and improve our services. We sell or share your information with service providers and lead aggregators. You have the right to opt-out at any time by visiting our Do Not Sell My Info page.

2. Information We Collect

We collect information that you voluntarily provide to us when you fill out forms on our website. This includes:

• Personal Information (Identifiers): Name, email address, phone number, property address, and ZIP code.
• Property or Project Information (Commercial Information): Home ownership status, property or project details, project timeline, and property authorization.
• Technical Data (Internet Activity): IP address, browser type, operating system, device information, and browsing behavior (via cookies and tracking technologies including TrustedForm and Jornaya certificate tracking, when applicable).
• Geolocation Data: Approximate location based on ZIP code and IP address.
• AI-assisted inputs: On certain funnels (e.g. diagnostic tools), the text or details you provide for analysis are used to generate an AI-assisted response. Inputs are processed under "Zero Data Retention" protocols as described in Section 5.

Sources of Personal Information

We collect personal information from the following sources:

• Directly from you when you fill out forms on our website
• Automatically through cookies and tracking technologies (including TrustedForm and Jornaya)
• From third-party data providers (e.g., ZIP code lookup services, Google Places API)
• From your device or browser

3. How We Use Your Information

We use the information we collect to:

• Provide estimates, eligibility information, or requested content.
• Connect you with third-party service providers (Partners) to provide quotes or services.
• Improve our website functionality and detect/prevent fraud.
• Comply with legal obligations and enforce our terms.
• Power AI-assisted features with privacy-first configurations.

4. Sharing Your Information (Lead Generation Disclosure)

Important: By submitting your information, you explicitly authorize us to share your data with our network of trusted Partners, service providers, and lead aggregators. These third parties may contact you regarding products and services.

To provide the services you requested, we sell or share your information with the following categories of third parties:

• Service Providers: Licensed professionals providing quotes or services.
• Lead Aggregators: Companies distributing leads to service providers.
• Marketing Partners: Platforms facilitating lead generation.
• Data Analytics Providers: Providers helping us analyze user behavior.

5. Use of AI and Third-Party AI Providers

Our AI provider is configured for Zero Data Retention. We do not use your inputs to train AI models. We may retain minimal audit metadata on our systems for support purposes which does not include your actual inputs or generated text.

6. Your Consent (TCPA)

By checking the consent box, you provide express written consent to be contacted via automated technology (autodialers, prerecorded messages, SMS) by us and our Partners. Consent is not a condition of purchase and can be revoked at any time.

7. Cookies and Global Privacy Control (GPC)

We use cookies and tracking tools like TrustedForm to document consent. We honor Global Privacy Control (GPC) signals. If detected, we treat it as a request to opt out of the sale or sharing of your personal information.

8. Data Security & Breach Notification

We implement SSL encryption and access controls to protect your data. In the event of a security breach that compromises your personal information, we will notify you via email or a prominent notice on our website within the timelines required by applicable law (generally within 30 to 72 hours of discovery, depending on jurisdiction). The notification will include the nature of the breach and steps we are taking in response.

9. Data Retention

We retain lead data for up to 7 years and consent records indefinitely to comply with TCPA and state legal requirements. Technical data is typically retained for 2 years.

10. Your Rights (CCPA/CPRA)

California residents have the Right to Know, Delete, Correct, and Opt-Out of the sale/sharing of their info. You also have the right to non-discrimination for exercising these rights. Visit our Privacy Rights page to exercise these options.

11. Employee and Contractor Data

If you are an employee, job applicant, or independent contractor of LaneCortex LLC, the personal information we collect in the context of your employment or contract is handled separately. We collect identifiers (SSN, contact info) and professional/employment history for payroll, tax compliance, and HR purposes. This data is not "sold" and is subject to specific retention and access rights under the CPRA.

12. Children's Privacy

Our services are not intended for individuals under 18. We do not knowingly collect personal information from children.

13. Other Jurisdictions

While this policy focuses on California law, we respect the privacy rights of all users. Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA), as well as users in the EU (GDPR), may have similar rights to access and delete data. We strive to honor valid requests from all jurisdictions where we operate.

14. Contact Us

LaneCortex LLC
1111 6th Ave
Ste 550 #217193
San Diego, CA 92101
Email: privacy@lanecortex.com